Conversations with Rich Bennett
Join Rich Bennett and his dynamic cohosts as they engage with individuals from diverse backgrounds—authors, entrepreneurs, activists, and everyday heroes—uncovering their unique stories and insights. Each episode offers a deep dive into personal journeys, community initiatives, and transformative experiences, providing listeners with inspiration and practical takeaways.
Tune in to discover stories that uplift, inform, and connect us all. Subscribe now to be part of these compelling conversations.
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Conversations with Rich Bennett
Why Podcasting Is the New Networking with Seth Goldstein
Sponsored by Chesapeake Podcast Network
In this candid and insightful episode, Rich Bennett chats with Seth Goldstein, a former journalist turned digital marketing expert and podcast coach. Seth shares how his career in journalism led to burnout and PTSD, and how he rebuilt himself through web design, podcasting, and now coaching others. Listeners will gain valuable insights into what it takes to start a podcast, how to be a great guest, and the evolving digital marketing landscape. This episode is both inspiring and packed with practical advice for creatives and entrepreneurs alike.
Guest: Seth Goldstein
Seth Goldstein is a former journalist who transitioned into digital marketing and podcasting after experiencing career burnout. He is the founder of Goldstein Media, host of the Entrepreneur’s Enigma podcast, and creator of Podcast Mastery, where he coaches both aspiring podcasters and podcast guests. Seth has helped numerous entrepreneurs build their online presence, tell their stories, and connect with audiences through authentic, engaging content.
Main Topics:
· Seth’s journalism background and the toll it took on his mental health
· Transition from news reporting to digital marketing and podcasting
· How PTSD shaped Seth’s professional path and perspective
· The evolution of podcasting and its second renaissance
· Podcast coaching: launching, structuring, and sustaining a show
· Mistakes new podcasters make and how to avoid them
· Why business owners should appear on podcasts
· Podcast tech tips: equipment, etiquette, and editing dos and don’ts
· The value of authenticity and imperfection in podcast e
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[00:00:00] Rich Bennett: Hey everyone. It's Rich Bennett. Can you believe it? This show is turning 10 this year. I am so grateful for each and every one of you who've tuned in, shared an episode, or even joined the conversation over the years. You are the reason that this podcast has grown into what it is today. Together, we shared laughs.
Tears and moments that truly matter. So I want to thank you for being part of this journey. Let's make the next 10 years even better.
[00:00:34] Rich & Wendy: Coming to you from the Freedom Federal Credit Union Studios. Hartford County Living Presents conversations with Rich Bennett.
Probably answer. That's okay. No, no, no. It's fine. The truth is,
[00:01:00] Rich Bennett: what do you get when a burnt out journalist trades his notepad for a mic and reinvents himself as a digital trailblazer? You get Seth Goldstein, a guy who went from chasing headlines into newsroom to helping entrepreneurs find their voice in the podcasting world.
Today Cess not only the host of the Hip podcast Entrepreneur's Enigma, he's also the brain behind Podcast Mastery where he helps brands build authority, connect deeply, and convert listeners into clients. So if you've ever thought about starting a podcast or taking yours to the next level, this is the conversation you need to hear.
So grab your drink, whether it's coffee. A bourbon, whatever, and listen up because this is gonna be a good one. You're gonna learn a lot of things, not just about the journalism career. He's also dives into, you know, we're probably diving into the digital marketing area and a lot of other things. So it, it's gonna be fun.
How's it going, Seth?
[00:02:03] Seth Goldstein: How's it going, buddy? This has been fun. We, we had a 20 minute conversation before this. I mean, we should, we should charge it for patrons, like have a, um, special, you know. Shoot the, shoot the poop session up front there. There you can say, shoot the shit. It doesn't matter. Oh yeah. I'm talking to a former Marine, so it's fine.
Yeah,
[00:02:20] Rich Bennett: yeah. Well keep, well plus we talked to a lot of people in recovery. I, I've, I've had Italian women from Jersey on here. Oh, alright. So I'm, you know how it is. You're fine. You're
[00:02:32] Seth Goldstein: fine. Yeah, exactly. Exactly.
[00:02:34] Rich Bennett: Alright, so I want, I always love to ask this question.
[00:02:37] Seth Goldstein: Yeah.
[00:02:38] Rich Bennett: Back in high school. What was it that you wanted to do when you got outta high school?
[00:02:43] Seth Goldstein: That's a good question because everyone I wanted to, no. At that point I wanted to do web design. Okay. This is 2000. Digital marketing didn't exist really? Mm-hmm. But in high school, I ran the school paper. Oh, really? Everyone knew I was gonna be a journalist before I did. Everyone knew I was gonna be a journalist.
Wow. And I left journalism. Everyone knew I was gonna then be a digital marketer. Everyone knew. Every career I've had, people have known that's where I was gonna go. Right before I did even podcast coaching and podcasting. People are like, you should be on the radio. I'm like, really? And sure enough, I'm doing podcast.
I've been known podcasting for 15 years now. Mm-hmm. So I was like, every step in my journey has been like almost like. Predetermined almost. It's very weird. But I wanted to go into marketing. I wanted to be on an admin man. I wanted to be the, like the, from the mad, mad man. Yeah, yeah. You know, the bourbon, you know, do the ads and stuff like that.
I went to the University of Delaware, um, didn't wanna do business school, didn't wanna do marketing, and I wanted to do marketing, but I didn't wanna take the, I didn't want take the accounting courses and all the math. I'm not a math person. Mm-hmm. So I decided that I was gonna do history. The only thing you can do with that is teach.
And waste your parents' money. But still, I went, did the history and then, but they had a concentration in journalism, which was almost a major, the amount of time you spent to school paper.
[00:04:02] Rich & Wendy: Mm-hmm. So
[00:04:02] Seth Goldstein: I did that and I beg, I begged and pleaded with the professors, the head of the department, of the journalism department because it was that popular to let me in.
And I got in my sophomore year of college. And through the journalism program there, which is under the English Department.
[00:04:17] Rich & Wendy: Mm-hmm.
[00:04:18] Seth Goldstein: And I loved it. I thought to now retired former president Joe Biden on the phone. 'cause he's a Delaware alumni. Right. Who's then Senator Biden. So Senator, vp, president, now retired president, I like to call him.
Retired. The guy, the guy needs to retire. He retired. So good. But, um, great guy. And regardless if you think of as politics, the guy is a sweetheart. Right. He's a good dude. And he is from Scranton. So he is from, you know, he is north of me, but like he's a good, honest guy. Mm-hmm. Say what you will about him, but I like the guy.
Um, talked to him on the phone about some, I don't know, some bill he was putting through Congress 'cause he, and he is, he is walking by his press secretary who I was talking to. 'cause I was working for the school paper at the University of Delaware. He's like, he who's on the phone, she's like, Stephanie, university of Delaware Review.
He said, oh, put me on. He picks up, he's like, this is Joe Biden. I'm like, oh my God. Hi Senator Biden. How's it going? And he, and we started, we shot this shit for like an hour, right? He's like, how's, how's the school going? How's, how is the old stomping ground? 'cause he went to school there. And then we talked about the bill and all that.
I don't remember what story it was. It's up there in my, my portfolio of news clippings. It wasn't even that big of a story, but the fact that I talked to Joe Biden, I got me hooked in journals, right? I can talk to, I have access to people. So that the next three and a half years I was all in on the school paper.
I started Delaware Politics and Law Review. That last two or three epi issues, because I was kinda like, that was, that's hard to do, to run a whole paper. Yeah. I then got out and started working for newspapers in the, in the, in the area up in Potstown. I worked out one in, um, Southeastern Pennsylvania, south Central Pennsylvania.
And then worked for ones in south southeastern Pennsylvania as well. So the, like, the caulk in newspapers and stuff. Okay. So I did that for six years. Massive burnout. 'cause I lived it. I mean, I, I was young. I, I like, I had no life, you know? That was my life. Overdid it to this day. I see fire on tv. I like a structure of fire burning.
Right. I can smell the fire in my nose. Oh wow. I'm sure you as a marine, you, there's certain smells. There are, yeah. A visual, certain visuals, you can see that you, you'll, you'll get the other senses kicking in the taste. Yeah. We were talking about, you know, in the Marines they put you through the gas chamber.
I'm sure if you smell pepper spray, you'll, you're right back there.
[00:06:39] Rich Bennett: Oh, I see it. And I, I feel like I can smell it. Yeah. Like on tv, if you see people getting pepper sprayed, I feel like I can smell it.
[00:06:45] Seth Goldstein: You know it. Yeah. You know that smell like I know structure fire. It's weird. Like, it's so weird. And like I was just watching the morning show on Apple TV eight.
Mm-hmm. And they were covering the Los Angeles fires in, what was it, nine. 2019. Right. And there's one house, one clip like this. Very quick. God, I like, I love how this is great for audio listeners. Hearing the clicking. I like whatever, we'll go with it. But, um, it was a structure fire and I looked at my wife like, I smell that.
She's like, you're weird. I'm like, I am.
[00:07:16] Rich Bennett: Well, I wouldn't say it's weird.
[00:07:19] Seth Goldstein: You
[00:07:19] Rich Bennett: lived it.
[00:07:20] Seth Goldstein: I lived it. I've seen plenty of houses burned down. Yeah. You know, like, you know, literally I had 16 years of PTSD from that damn job.
[00:07:28] Rich Bennett: I believe it.
[00:07:29] Seth Goldstein: Literally. I mean there was times when I couldn't, I, to this day, I can't watch Chicago Fire cannot watch it.
And I wasn't a firefighter, but I was a cops and police reporter. Right. So I saw gnarly things, God man, car accidents. For the longest time I get by them, pull over hyper vanity for like five minutes. 'cause I saw, because firefighters, police officers, military even. Mm-hmm. If you need counseling, you know, go for counseling.
'cause you guys are knuckleheads. But you have it available.
[00:07:59] Rich Bennett: Yeah.
[00:07:59] Seth Goldstein: Journalists, well we do
[00:08:00] Rich Bennett: now.
[00:08:01] Seth Goldstein: Yeah. But, but now I get to do the effing obituary the next day.
[00:08:05] Rich Bennett: Yeah.
[00:08:05] Seth Goldstein: That was my counseling. I mean, I have, I have books full of obituaries.
[00:08:08] Rich Bennett: God. Yeah.
[00:08:08] Seth Goldstein: And I can go back through this obituary, say, I remember that accident.
I remember that accident. And a lot of times I would go up to these, I would go up to these scenes, drive out to like an hour out. 'cause there's nothing out there besides it's cows, right? Most of the people, people, I never saw dead. I never saw murder victims or anything like that. There's bodies and dead people and cars wreck and stuff.
People going too fast on these roads. And I would go too fast on these roads to get to see the person who got right into a room. Irony is not lost to me. And I remember this one I went up to and I had to deal with all the, all the sta out there, all the state troopers that like they had to wear their.
They're, you know, boy scout hats. Mm-hmm. They're, I know they don't like me calling 'em boy scout hats. I got screwed up plenty of times for that. But they're boy scout, the state troopers in Pennsylvania had, it's like the Boy Scout military hats. Yeah. The drill instructor hats. Exactly, yeah. The drill instructor hats.
And they had to have them on if they were in pictures. Mm-hmm. But they were, they're not gonna put them on unless they need to. Right. So I would come up, I, I, I, I could pull up, I'd say, who's here? I said, Joe, Steve, Bob, you know, I'm like, mm-hmm. I scream, Joe, put your fucking hat on. You dip shit. This is so a state trooper could arrest me right then.
I'm like, and he's like, he like, and he's like, fuck you. He goes into this car. And gets his hat on. He is like, oh, am I good? No. What happened? There was one time I got up to an accident scene, no one told me it was a fatal. Oh,
[00:09:26] Rich Bennett: shit.
[00:09:26] Seth Goldstein: And so I immediately went in and started heaving into the bushes because if I pre prepared myself for what I was gonna see, I was fine.
Right. Until that night, I, I cried myself to sleep, but at night I be to call my mom and cry myself to sleep because it's normally stuff. But on the flip side, I have fun stories. Where I was at, it was in burg all my day off. I worked like six days a week, so, mm-hmm. Saturday was my day off. It was in Gettysburg.
It was with my buddy from home and we were walking around. I was literally like, that's what I did on my weekend. I would go to Gettysburg. I did a park at the back of my hand because all I did is there's nothing to do out there. Right? I would go walk around Gettysburg. I was a history major. I loved it, but I was out there.
All of a sudden, cops stayed. Troopers f engines are rushing to the center of town. Apparently someone left a suitcase.
[00:10:13] Rich & Wendy: Oh, next to
[00:10:13] Seth Goldstein: the Abraham Lincoln J Sewer Johnson statue. And so I'm, I, I sent my friend back behind the police line. I, I always carried my, my press pass with me. So I'm like, mm-hmm. And I knew everyone there, so I was like, Hey, and like, and so call, I had the next telephone, beep, beep.
Hey Mark, this is Air in Chief. I'm like, there's a story here. I'm covering it. Just to let you know, potential suitcase bomb and gays, burg. He's like, all right, be safe. Of course, I'm behind a, I'm behind a hook and ladder. Way too fucking close to this bomb if it goes off. Like way too close. If it's a nail, if it is a nail bomb, you know, I'm, I'm screwed.
I got nails all
[00:10:48] Rich Bennett: I'm, I'm, you're, you're not screwed. You're hammered. So
[00:10:51] Seth Goldstein: I'm hammered exactly. Turns out. So the little robot comes out, pokes at it, and nothing goes off, and we're all got great, they open it up. It's a bunch of stiletto heels.
[00:11:00] Rich & Wendy: Huh?
[00:11:01] Seth Goldstein: Someone was playing a practical thought, thought it'd be funny to put a joke on.
Oh man. It was a, it was a hoax. So I went back, I had, it was the most fun story I ever wrote. Front page of the, of the, of the, you know, local paper I, for, I have it up there, I should pull it down. But it was like, you know, what does a, like, you know, what does a suitcase full of? Still heels and a bunch of, you know, please have to do with Gettysburg on a day.
I can tell you right now, it's an Abraham Lincoln or some stupid thing like that. I had fun with it, and so I lived in journalism life to the fullest. I loved it. I, I miss it. Not enough to go back to it. Right. But I miss it. And I'll watch like the morning show, which I never did in t, I never did tv. I did news, like hard news in newspapers, but like when they get recognized on TV and they're like, how embarrassing they is like, oh my God, I can't.
[00:11:50] Rich & Wendy: Mm-hmm. The
[00:11:51] Seth Goldstein: only time someone would know who I was is if they found out my name and they're like, oh, you're Seth. I read you every day in the paper. It's happened like five or six times. You're a local celebrity in the, in that local area. They're like, Hey, I know your stuff. I read your column, all that stuff.
[00:12:05] Rich & Wendy: Mm-hmm.
[00:12:06] Seth Goldstein: But they don't know what you look like until they meet you at the laundromats. Right? Yeah. No, you're
[00:12:10] Rich Bennett: right.
[00:12:11] Seth Goldstein: So that, that, that was fun. And then I left journalism. Then my, now my now wife, my then fiance was like, well, you wanna, you, this whole time I've been doing digital marketing on the side. I've been doing, making websites, doing stuff.
Oh, okay. Having fun doing, because that was my other, that was my love I wanted to do in the beginning. Right. And so she's like, start a business 2008, best time to start a business. No. Um, and so started a business to get a job. 17 years later, I'm still doing it, still doing the web design and all web design, digital marketing, SE, all that stuff.
I'm still doing come 2010. I've had been listening to podcasting for, well, when I left the, the newspaper in Allen, Hanover, Pennsylvania, my editor's like. You should go on the radio. I'm like, are you crazy? Have you heard what I sound like? He said, you're gonna go on the radio at some point. Again, premonition of the future.
Like I was gonna do something with audio and stuff like that. And so fast forward to 2010, everyone's podcasting. The second renaissance of Podcasting's coming out. Mm-hmm. 2005 was um, Curry and Leo Laport. All those guys were doing the podcast in back then. Right. 2 20 10, the technology caught up where I could just do it easily with Hangouts on the air and Google plus all that stuff.
So I did that and I've just been doing podcasting ever since. On the side, come a year ago, I'm on a platform called Alignable, which is all small business, all small businesses and stuff like that. Everyone in their fucking grandmother does digital marketing.
[00:13:36] Rich Bennett: Yeah.
[00:13:37] Seth Goldstein: So what am I gonna do? I thought I set myself apart.
I'm like, well, I should. I've been coaching people on the side on how to do good podcasts. And how to set their cadence, how to set their, this format of the show, the, the cadence being how often it's gonna come out, right? It set expectations. Is it gonna be scripted, is it gonna be interview, show, all that stuff.
And also on the other side, how not to be a dickhead when you're being a, gonna be a guest on someone's show. Like literally how to be do it right. How to you push people correctly. How be, because you and I both know. We get pitched constantly by PR people. By PR people. Yes. They say, they say, oh, I listen to this last show.
They fast forward through to a point of the show that they think is a good dimension.
[00:14:21] Rich & Wendy: Mm-hmm. Like
[00:14:22] Seth Goldstein: I was a journalist. I know their tricks. It's all bullshit. You listen to my show, so I have a 99 1 rule. 99% to 1% rule. If you're a PR person, you have 1% chance of getting your person on the show. Yes. 99% chance is the person who pitches me themselves.
At least get a phone call with me. If you get on my my top 3% podcast according to listen notes, right. You know? Yeah. Right. Whatever the hell that means. I mean, then that, to knock it out, you have like a thousand listeners a month listening to my show. Like 1200. 1200 to 2000. It's not the top 3% of all podcasts in the world.
Thank you very much. But you know, maybe an entrepreneur category on listening notes on that particular day. It looked at it. I can't figure out
[00:15:09] Rich Bennett: their numbers neither man.
[00:15:10] Seth Goldstein: And you're number 5% like I beat you by like 2%. But it's like, it might be, it might be that hardy laugh or something. People are like, I just wanna hear riches laugh.
I don't know who the hell knows
[00:15:21] Rich Bennett: it. It, you know what, and, and the thing is. I always said that because a lot of people will say, well, yeah, I have a successful podcast 'cause we're in the top 1%. That doesn't mean it's successful. Hell, you can at least release according to listen notes. From what I've seen, I've seen some people only have five episodes and they're in the top 1%.
How the hell is that?
[00:15:42] Seth Goldstein: Yeah, it's bullshit. So bullshit. Exactly. And a lot of people are like, a lot of people come to me as my, as clients and they're like, I wanna be the next Joe Rogan. I'm like, then go get a show on primetime TV coach, you know, CUFC fights and bring your audience.
[00:15:56] Rich Bennett: Yeah.
[00:15:57] Seth Goldstein: Or be Howard Stern, who's been in radios for, you know, since the Stone Age, like.
Brain, you have to come with an audience to be successful. Like at that level. These are pro podcasters, are pro REO people. Mm-hmm. They come with a show and a built an audience. You can build a successful brand and only have like 300 people listen to you on, on the regular. If those 300 people are the people that are engaged with you and mm-hmm.
Wanna listen to you and will buy from you for what you kn know, that's all that matters. You'll need to be the, be the best of the best, of the best of the best. You just have to be the best of the people who want your stuff.
[00:16:35] Rich Bennett: Yes. That's all. It's, I've had somebody told me that before, said they wanted to be the next or no.
They asked me if I wanted to be the next Joe Rogan. I said, no, I wanna be myself. Yeah. I mean, why would I, I, no, who the hell wants
[00:16:47] Seth Goldstein: to listen to the, who wants to listen to three hours of. Anything. Well, I gotta admit I do, I do. Well,
[00:16:52] Rich Bennett: I won't listen for three hours straight. No, that's the thing. But I will listen Bits and pieces.
Yeah. Here's, and here's what I tell people that want to get into podcasting or you, and you'll see it a lot of times in, in some of these podcasts, don't talk for three hours. Well, no. A lot of these people in podcasts and forums are like, well, should I do like part one, part two, part three? My thing is this, when it comes to podcasting, there's something that podcasts have that radio doesn't.
And that's a pause button.
[00:17:21] Seth Goldstein: Yeah. God bless. Thank God. Yes, because I like you. Your Joe Rogan's, my Leo LaPorte in the TWI in the TWIT network. If you're listening to Leo LaPorte in the TWI network, you know this week in Google? This week in tech? No, I have podcasts. I've heard about it though. He goes on for talks about tech for like two and a half, three hours.
Yeah. I will turn it on in the morning, listen to a little bit. Mm-hmm. I'll get through it in the day. But it's like reading the fucking New York Times in the Sunday edition. Like literally, I mean, you get to Sunday edition of New York Times, you're reading that sucker all week mm-hmm. To get through that pile of a tree.
So it's the same thing with these podcasts. I, my rule is 20, 30 minutes. Enough for our basic American commute right in and out. My podcast lasts 20 minutes. If you go 36 minutes, you have better be damn good to get that much airtime on my wa airwaves.
[00:18:11] Rich Bennett: You, you know what the weird thing is? My, one of my, uh, most listened to episodes now.
Now, this was years ago. It's no longer like that. Now was one on the weather. It was about two and a half hours and I had no I, or two to two and a half hours. I had no idea it was that long. We just got so wrapped up in the conversation. Yeah. But it was one of the most downloaded episodes and Or listened to episodes.
Yeah. I'm like, what? Go figure. You are like water floats or boat. It was, it was weird. It was weird.
[00:18:45] Seth Goldstein: I have some, I, I mean, I've had Guy Kawasaki on my entrepreneurs name a podcast. Mm-hmm. The Apple evangelist now, Canva evangelist, multi book person, 16 books under his belt. I've had Brandon Fishkin, who's a big marketer.
I've had a lot of big names on my podcast and people are like, how did you get them on? I'm like, I just asked him
[00:19:03] Rich Bennett: asked. Yeah,
[00:19:04] Seth Goldstein: I know. A guy who was first podcast of his show, which is not very successful, was Seth Godin before he was improving, he said, Hey, Seth, can I get, can you? Will you be on my child?
Right. Wow. He said, sure. He apparently had nothing to do that day.
[00:19:18] Rich Bennett: Yeah. And
[00:19:19] Seth Goldstein: he's like, sure, I'll could be on your show. His first guest.
[00:19:22] Rich Bennett: Wow.
[00:19:23] Seth Goldstein: My first guest wasn't even, wasn't even my mom. Like, seriously? Like, like, I mean like, yeah. I mean, I've got some like, uh, Jason Falls on my show, you know, full disclosure, Jason Falls is a big time marketer.
Mm-hmm. He also runs the podcast network that I'm on. So it's kind of like I, I have a cell phone number. I'm like, Hey, I need, I need to fill a spot. Can you come on? Right. He's been on my podcast three times. He's the only one that's been on three times. Interesting guy. He is from Louisville, Kentucky.
[00:19:51] Rich Bennett: Oh, wow.
Oh
[00:19:52] Seth Goldstein: God. You think so? You think you have a southern draw? He's got a southern draw. Oh, you a
[00:19:56] Rich Bennett: Maryland draw? Uh oh. I know. When I was in radio, I heard it. I still hear it from my wife. The the, you got that Baltimore accent accent. Well, I'm from Baltimore. First of all. You
[00:20:06] Seth Goldstein: just blow the, you had the, you had the Mason Dixon line accent.
Yeah. Or the south Central Pennsylvania has the same accent. You do Uhhuh and you look at people in South Central, you're like, you know, we're above the Mason Dixon line. And they're like, I don't know. Seriously.
[00:20:21] Rich Bennett: I, I wanna go back. I mean, I want to, because I, I also used to do web design, um, and when I got into it.
Dreamweaver was a big thing. Oh, I love dream
[00:20:31] Seth Goldstein: weaver.
[00:20:32] Rich Bennett: Yeah. I was gonna ask, when you first got into, because you said 2008, was it Dreamweaver or was WordPress even around yet?
[00:20:39] Seth Goldstein: It was, no. WordPress has been around since 2004. Okay. I got into WordPress in 2010, but I've been designing since 1998 in Dreamweaver, because I started in high school.
I started web design in high school.
[00:20:52] Rich Bennett: That's about the same. Yeah. Okay.
[00:20:54] Seth Goldstein: I, so I started web design in high school. I went to school to do web design and do all that stuff. Enough that didn't exist as a curriculum, right? No one knew what the hell that was until 2005, until Facebook came out. And then people were like, oh, that's a whole new nascent industry now.
It's, now it's an evil industry. But that alone, but it's, it is been fun times. Is WordPress still your favorite to use? It is. It's controversial right now. 'cause the head of the. Foundation and head of wordpress.com is a little bit of a schmuck, honestly. Oh, really? Not fully. Matt Mullenweg has kind of not, not made himself very popular in this space, but that's a whole podcast.
I mean, if you just look at Matt Mullenweg WordPress Yeah. You'll be reading stuff for days about the shit he's been doing.
[00:21:40] Rich Bennett: Oh
[00:21:40] Seth Goldstein: God. Literally it. It's getting better now. It's getting better now. So,
[00:21:44] Rich Bennett: oh, I, yeah, I, I. Love that. Matter of fact, there's so many plugins and the ones I see, and I'm not gonna mention the names, but some of these so-called website experts that use that square one and that yeah, that, that, that other wind begin.
W you, you know, and you, you I'll, Hey, I'll say it. Squarespace and W Yeah. Oh my God. I can, they're awful. They're, they're awful. They are and the thing, and you can tell somebody that doesn't know what they're doing, especially when it comes to one of them and you go to click on the social media icons. Yeah.
And it doesn't even take you to, it takes you to W'S Facebook page or Squarespace is like, come on, people study. And that's how the
[00:22:33] Seth Goldstein: Squarespace problem. It's, it's the people who use it's problem still. It's to have, well it's these
[00:22:37] Rich Bennett: people that see their website design experts that are using it and selling the people on it.
It's insane. It's like use, use WordPress. So with well, we know how much that has changed. You're listening to the Conversations with Rich Bennett. We'll be right back.
Hey, are you looking for a place where voices from all over the world come together? We'll look no further than the Chesapeake Podcast Network. We've got podcast in every genre from comedy to health. Interviews to news. There's something for everyone and for all you podcasters out there, it's free to join.
Plus, we're more than just a network. We host monthly virtual networking meetings where you can connect, collaborate, and grow with fellow creators. So sign up today@chesapeakepodcastnetwork.com. Get ready to join a global community. Yeah. But with the digital marketing, marketing, since you've gotten into it.
[00:23:41] Seth Goldstein: Yeah.
[00:23:41] Rich Bennett: What's the biggest change you've seen besides ai? Of course. Well,
[00:23:45] Seth Goldstein: ai. Ai, but Google changes every week.
[00:23:48] Rich Bennett: Yeah. Oh, yeah. I know. With,
[00:23:49] Seth Goldstein: with or without ai. Mm-hmm. It's, it's a, it's, it's like whack-a-mole. You're right. It is whack-a-mole. Mm-hmm. It's like they said, don't do this. And the next week they say, do this.
And they're like, well make up your freaking mind. Do I wanna do it or do I not wanna do it? Yeah. Don't spam us. One thing that's always been true is write good content.
[00:24:08] Rich Bennett: Yeah. Don't use AI
[00:24:09] Seth Goldstein: content. Write good content and
[00:24:11] Rich Bennett: Google will eat it up. One of the things that scares me, especially in the podcasting world.
Mm-hmm. You know, 'cause Google owns YouTube and you had Google Podcast, which they got rid of. Yeah. Which I don't understand why, because it was doing good.
[00:24:26] Seth Goldstein: Yeah.
[00:24:27] Rich Bennett: And you're, you know, you're, you're seeing all these podcasters say that you, oh, you gotta do video, you gotta be on YouTube. Yeah, I have a face for audio.
Yeah, me too.
[00:24:36] Seth Goldstein: But you have some podcasters say, I'm still on video. I still do video for one of my podcasts. Yeah. Video, video. But there are are
[00:24:42] Rich Bennett: some podcasters out there that'll only do video. That's it. And stay on YouTube. Well, it's not
[00:24:46] Seth Goldstein: video. That's not that, that's not video. That's not podcasting. That's not, no, it's a podcast.
It's a podcast. It is a YouTube video. You have to have an RSS feed. Yep. It has to come out in audio or a video. RSS. It has to be able to be pulled outside of YouTube. It can't just be on YouTube to be a podcast.
[00:25:02] Rich Bennett: But what scares me about it, you saw Google get rid of Google Plus or got rid of the Google Podcast.
Oh, they like to kill stuff. Who's right? And who's to say they won't get rid of the podcasting or YouTube? Or get rid of YouTube? All in general.
[00:25:17] Seth Goldstein: Uh, it makes me too much money. Well, I much, I mean, they won't get free today. And I just wrote something for my marketing Andto newsletter. My marketing newsletter called Marketto, um, goes out weekly.
'cause I have nothing better to do. Two podcasts, one's monthly, one's weekly, and a new weekly newsletter and all this other stuff. But in Marc Congenta last week, I wrote about YouTube's 20 years old. Now, Jesus, it's one year away from being able to drink.
[00:25:45] Rich Bennett: It'll drive some people to drink it.
[00:25:48] Seth Goldstein: Well, legally, yeah, actually, depending on what state, too.
Well, yeah. Think of it. Damn, I didn't realize that. But seriously, 20 years. They're not gonna get rid. It's also the second biggest search engine after Google. People search on YouTube for stuff. Oh, I know. So you have to be there.
[00:26:03] Rich Bennett: People even search, searching on social media for stuff. Which, TikTok? TikTok, social, TikTok.
Oh, I think TikTok was it? I just saw a report that came out where TikTok almost reached as many people searching as Google did.
[00:26:20] Seth Goldstein: Yeah.
[00:26:21] Rich Bennett: That's crazy.
[00:26:23] Seth Goldstein: Yeah.
[00:26:23] Rich Bennett: It's all,
[00:26:23] Seth Goldstein: it's all those youngins. There's Alphas and the Zs Uhhuh. Yep. Alright, so, and then, and the boomers too. Other side. Well,
[00:26:30] Rich Bennett: yeah, yeah, yeah.
[00:26:31] Seth Goldstein: Both sides.
[00:26:32] Rich Bennett: With, with podcasting. I'm, I'm gonna love you. I, I don't, I'm gonna love this answer. All right. What is. One of the, actually, what are some of the biggest mistakes you see people make that are, that just are now jumping into podcasting? They don't start,
[00:26:52] Seth Goldstein: just get started. Mm-hmm. Your first episode's gonna be shit.
Mm-hmm. It's gonna be shit. First three are gonna be shit. And a lot of times people are, they also over, over promise? Under deliver. Set your, if you think you can only do one a month, do one a month. Yeah. It's 12 episodes. And make it known that this is gonna be a one in a month episode. And if you wanna do a bonus episode, throw a bonus episode in there.
There you 13, 14 episodes. Don't do what I did and just start podcast. I mean, I've done this for a while, so I knew entrepreneurs and N was gonna keep going, right? I'm a 275 episodes. Mm-hmm. But the problem is it's only been one season. I never changed the season, I never took a break. I've been going since 2000.
Did neither do I 21 on this podcast, and it's just keep going. Yeah. But that, that's one of the biggest mistakes I see is that they don't just start Austin not having a plan. Mm-hmm. Not having a set topic. I mean, I could go on forever.
[00:27:46] Rich Bennett: Yeah. It's, um, I, I don't, I think a lot of people also don't re do the research Yeah.
As well. Because you see a lot of, even the ones that have been doing it for a while will still record it on their phone. It's speaking of this, speaking of recording on phone. Oh God, Seth, we could go on for hours talking about this alone. Yeah. Some of your, tell me some of your pet peeves about guest coming on the podcast.
[00:28:21] Seth Goldstein: Not having ear budds. I don't care. I honestly, on your thing here. Please don't even wear air AirPods. I don't care if they're AirPods. I can opt, I can fix the sound right. But, but I don't wanna hear myself through your speakers. Thank you. That that's a no Go where your, where or turn Echo Canalization, at least something like that.
But sometimes that doesn't even work all the time. I know. And if you can, I know podcast microphones are expensive, a whole $25. Mm-hmm. Like go out and get basic microphone to do your podcast on. It's not that hard. Wear air Budds. Get basic podcast microphone. You wanna spend two 50? Go get, get a sure. MV seven.
Mm-hmm. If you wanna spend like around 99, go out and get a blue Blue Yeti. Blue Yeti. Yeah, you can get ba You don't have to do the fancy ones like we do, but like whatever, you know. Yeah. Microphone, if you're gonna do this, be a guest on podcast. You should have a, you should have a podcast, Mike.
[00:29:15] Rich Bennett: I know. I don't understand what it is with some people.
Not when to wear headphones or ear monitors.
[00:29:24] Seth Goldstein: Headphones. I mean, these get hot. I mean, I'm wearing, they do, I'm wearing, I mean, I wear headphones
[00:29:28] Rich Bennett: for a while until I bought the ear monitors. Um, yeah. But I mean, and even they're still noise canceling, which I love. I mean, they're not ear buds. They're like, what you wear on stage.
Yeah, exactly. But yeah, I can't tell you how many episodes I've done where I, I'm sitting there editing and on their track, I hear me. Sometimes even my cohost because it's coming through their speakers. 'cause they didn't have headphones.
[00:29:58] Seth Goldstein: Yeah. And it's, that's my biggest pet peeve. Oh yeah. Is wear headphones.
Have a good mic. If you're gonna do this more often, make sure you have those two things. Mm-hmm. I mean, then have a decent webcam if you can. Yeah. I mean, and have it at the right height. Don't, I don't wanna be looking up your nose.
It is the truth. I only see the, I almost see the, I almost did Batson your cave,
[00:30:22] Rich Bennett: right? Oh my God, that's exactly, oh, I never even thought about that, but I've noticed that. 'cause now, now mine's, look, I'm trying to show you right on the top of my computer screen, but I have the habit. I don't look at the camera.
I'm always looking at my screen. 'cause that's where you're at.
[00:30:42] Seth Goldstein: Yeah. And sometimes that turns people off. No, I, I'm used to people doing that now. Yeah. If we talk, if I look right at the screen like I'm doing right now at the camera, it's disconcerting to people. Yeah. It really is. So I always look, always look at the main person on squad cats, which we're on, but I hide my video, so I only see you.
So I'm not looking to the left, I looking the right, looking at myself. I'm only looking at you. Mm-hmm. So that way I'm that way. It's, it's just rich. So I don't, so I have to pay, pay attention. I don't pick my nose during the podcast because I'm not gonna see myself reaching up.
[00:31:20] Rich Bennett: Oh,
[00:31:20] Seth Goldstein: shit. It's the truth
[00:31:21] Rich Bennett: though. I know. No, I know, I know it. It's, I, I've, I've only had a few episodes to where I didn't release them because it was.
[00:31:34] Rich & Wendy: Awful. Yeah.
[00:31:34] Rich Bennett: Yeah. Um, or now granted, the one I really couldn't help because it was right when COVID hit, I had just gotten, um, my mixing board. So you could connect the cell phone to it?
[00:31:52] Seth Goldstein: Yeah.
[00:31:52] Rich Bennett: Well. You know what happens with cell phones? Sometimes it will go in and out, even though I wasn't on my cell phone. But the person that ca and the content was so freaking good, man, I felt so bad. Ugh. Felt so bad. And
[00:32:06] Seth Goldstein: you'll never be the same. Good. Even if you do the episode again, I'll never be that good.
No, it won't.
[00:32:10] Rich Bennett: And, and I met Fred. I had another one, somebody that I got on through Pod Match, uh, but where he was, for some reason it kept cutting in and out. Then when I went to edit it, it's like, oh no, this ain't gonna work. So I contacted, I did contact and said, can we do it again? Yeah. I mean, it took a lot of editing because I was piecing stuff together from the first and the second recording.
[00:32:33] Seth Goldstein: Yeah.
[00:32:34] Rich Bennett: But again, the con,
[00:32:35] Seth Goldstein: I had a guy, the guy who actually introduced me to Guy Kawasaki. Mm-hmm. Good buddy of mine, older gentleman, probably in his late, late seventies. Smart as attack. But I got his tangents. It went on for an hour and these, my podcasts were 20 to 30 minutes. Right. It went on for an hour, never finished a topic.
Oh God. I still published it, but it took me about an hour and a half. I'm usually like two minutes to one minute of of audio. Right. I don't edit that much. We're not, we're not fucking NPR here, right? I'm not Terry Gross. Right. Right. I'm not, I'm not going, hi, everybody. Not today on the stage show. Like, I'm not doing that shit.
I, I'm shooting this shit, having a good time and it's real. And people enjoy that kind of show. Yes. Overly edited. Shows suck. I want the Gaffes. Oh, one of the one, one of the biggest shows, favorite shows of Leo LaPorte is when he's on a ba He sits still on a he center podcast Bouncy ball. Mm-hmm. And during his podcast, one at one point, his, it burst himself and he left it in.
He left it in. And he's like, ah, things happen man. And, but people like bloopers and sometimes bloopers in the middle of the show is the best thing.
[00:33:48] Rich Bennett: I, and I learned that the hard way. When I first started, I was taking out the uhs, the ums, the, all that stuff.
[00:33:55] Seth Goldstein: Yeah.
[00:33:56] Rich Bennett: And then after a while, when I was going back, listening years later, it sounds too choppy and it was taken away from the conversation.
It wasn't natural.
[00:34:06] Seth Goldstein: Yeah.
[00:34:06] Rich Bennett: I liked the natural conversation.
[00:34:09] Seth Goldstein: I like the thumbs and ons, the Fs and the Yeah shits and all, all that stuff. Well,
[00:34:12] Rich Bennett: for the longest time I was even beeping them out. It,
[00:34:16] Seth Goldstein: oh God. Help you admit with this was this show, which God bless you.
[00:34:19] Rich Bennett: And I had a guy, uh, Donny Bo Boon Bo, I'm gonna butcher his name already.
He wrote a book called Fuck the Focus. How can you bleep that out? You can't. No. That's his fucking book. Right. Plus he was a Marine and you know, you get us marines together.
[00:34:33] Seth Goldstein: Yeah, yeah, yeah. Or journalists. We curse like trucker six. Yeah. I mean,
[00:34:37] Rich Bennett: but it's just, and even some categories, like we talk about addiction a lot.
[00:34:43] Seth Goldstein: Yeah.
[00:34:44] Rich Bennett: When people are telling their story, that language is gonna come out. Yeah. Let it go, man. Let it roll. Let it go. That's the way people are talking in person. It's
[00:34:53] Seth Goldstein: what people wanna hear it real you. You just put a bumper at the very beginning. This was a little salty.
[00:34:56] Rich Bennett: Yeah. Well I just start moving now.
I just mark it explicit.
[00:35:00] Seth Goldstein: Yeah.
[00:35:00] Rich Bennett: I mean, that's all you gotta do. And
[00:35:01] Seth Goldstein: you, and if a parent was listening to with their three-year-old kid in the car, that stone damn fault.
[00:35:07] Rich Bennett: Mommy. I learned a new word today from listening to Seth Goldstein's podcast.
[00:35:12] Seth Goldstein: Yeah, yeah, my, and they write me, I'm like, oh, I'm sorry. Well, that was marked explicit
[00:35:17] Rich Bennett: actually.
Tell us a little bit about your podcast, entrepreneurs Atmo.
[00:35:22] Seth Goldstein: Uh, entrepreneurs enigma, which is impossible to say and even more impossible to spell. So I literally have a key command on my keyboard. I just do eee. Space. Space, and it spells it out for me. 'cause I can't spell entrepreneurs. It's French. Um, it's a podcast about the ups and downs of entrepreneurship.
So everything from, you know, you know, it's a rollercoaster doing your own thing.
[00:35:41] Rich & Wendy: Mm-hmm.
[00:35:41] Seth Goldstein: And so the, you know, the downsides, the upsides, and I have, and it's an interview show where I have people. On from various industries, different calibers of, you know, small business enterprise startups, successful unicorns, all that on the show.
And it's a great time. Like I said, 20, 30 minutes weekly. I always have to bank a few episodes, so there's, I always have, well now I'm good through June and it's now May when we're recording this. Right. So it's like, I, I have a lot of, it's weekly, but I have enough in the hopper that I have six or seven in the hopper.
Yeah. Yeah. You have to half of them in the hopper. Mm-hmm.
[00:36:15] Rich Bennett: I, I'm the same way. I was just looking before UK morning. I'd counted 'em up. I think I got 18. Wow. But I, yeah, keep in mind I dropped three episodes a week.
[00:36:25] Seth Goldstein: Oh geez. You're one of those insane people.
[00:36:26] Rich Bennett: Oh, it ain't like, um, gee, another name I'm gonna butcher, so I'm not even gonna try A guy I had on Who?
Who? I think it was Kevin Palm. Mary actually. Him and Neil. There's one to the
[00:36:35] Seth Goldstein: Daily.
[00:36:36] Rich Bennett: Yeah. It's like now they got a team though that edits everything.
[00:36:40] Seth Goldstein: Yeah, I, I listen to the morning stream with Scott Johnson and Brian Nit and you know that other morning stream? Mm-hmm. They're fantastic every day. Yeah, but they don't edit.
They don't edit? No. They put the bumpers in and they put the music section in the middle 'cause they, they're part of ASCAP so they can do in the middle and stuff like that. But they can't play it on YouTube 'cause they got flagged. So if you're watching the YouTube live, they do it live every day. Nine o'clock mountain time.
Live on YouTube and then they sky goes in there real fast, throws the bumpers in and it goes with it. Oh, wow. Every single day. You seen this week off? 'cause they're all in Vegas for a big convention for the show.
[00:37:21] Rich & Wendy: So the Morning Stream
[00:37:21] Seth Goldstein: is one of my favorite shows. I mean, daily Tech News Show. Daily Tech News Show is a daily fucking podcast about da tech news.
Every day I listen to it religiously.
[00:37:31] Rich Bennett: I had, I put out a poll for asking, you know, my listeners what they would like and I had a couple of 'em suggested that I do it every day. Like no. Yeah, I wouldn't be able to, not my other business. There ain't no way in hell no.
[00:37:45] Seth Goldstein: I can do weekly.
[00:37:47] Rich Bennett: Yeah.
[00:37:47] Seth Goldstein: I can do weekly in the, in Digital Marketing Die, which is a little bit older than Entrepreneurs Enigma.
Mm-hmm. Is monthly now It's on season. That's on season four. Alright. So that is seasonal. That's seasonal because every EII kill, I don't kill my po co-host, but they, they drop out really fast. Every, every season has had a different co-host with me. Oh, okay. It's, it's been really interesting format, not planned that way.
Right. It's just been like they've done like 30 or so episodes with me. 'cause this is the first time we were only doing monthly. We do weekly. Mm-hmm. They used do dig mark and dive weekly along with entrepreneurs. En bought twice weekly. So How many hoos
[00:38:24] Rich Bennett: have you had?
[00:38:26] Seth Goldstein: I've had four. Four. Okay. Oh. Season four.
So we're in season four, so four, four hosts. And nobody, nobody co-hosts entrepreneurs in No, that's me and the guest. Me and the guest. But it's so much easier. Ee nobody cohost with you, the ee Exactly. I don't have to, except for I, sometimes I hit ee in the, um, enter before I press space, space, and it gives me, tells me that's the Estonian suffix for the internet.
And I'm like, thank you. I know that by heart now. Thank you very much doing it.
[00:38:56] Rich Bennett: No, I got it. I mean, with this, I do have co-hosts every once in a while. Yeah. Break it up. Well, it helps and, and it, my, my goal is that most of them will go off and start their own podcast.
[00:39:11] Seth Goldstein: Yeah.
[00:39:12] Rich Bennett: A couple of them, Wendy, I don't really want 'em to leave.
Well, she's gonna start her own podcast. She ain't leaving, she's not allowed to. So, yeah, I mean, but it just, it, it helps and you, if you find the, the perfect one that knows. Yeah. Hold on. Oh yeah, you got to, so something else very important because Yes. I mean, you got your hands on everything. But besides doing the podcast, besides doing the digital marketing, the website design, uh, you also do something very important in helping podcasters tell everybody about the podcast coaching that you do.
[00:39:47] Seth Goldstein: Yes. So after 15 years, I decide, all right, I'm gonna be doing this, helping people on both sides of the coin, helping them figure out how to set their cadence of their show. So three a week, DLE, which I recommend de to either of those weekly. Twice week, a month, or monthly. I used to say, you have to at least do it monthly.
And so I help the podcasters figure that out. Do they wanna have co-hosts or do they want to have, you know, audience, like, do you wanna do a live stream? How do they wanna format the show? Mm-hmm. On the flip side, I help guests not be decks essentially. How did Ask, I love that, Dan. Yeah. But how to ask to be on shows.
How did the right equipment to be on shows? Mm-hmm. Where the earbuds, where the. You know, have the microphone be ready for the show, show up five minutes early, which no one ever does. Not even these professional podcaster, you know, don't get me started on that. And so my goal is to help the guests be, you know, pitch themselves, have a media kit, set up, all that stuff, right?
And so I even, so it's, it's, it's, it's a, they're session, it's session pricing. So it's like a lawyer, it's like a shrink. I'm right in between the shrink and the lawyer. I say I'm more expensive than a shrink, less expensive than a lawyer. I'm around two 50. I'm around two 50 a session. They're generally 45 to an hour.
That's how bad in time. And I usually for, you're doing the podcasting side? I usually say four. You know, do pick up four sessions up front. I'll give you the fifth for free. Mm-hmm. Because why not? We're already talking. Or on the guesting side, usually I say one or two. One or two episode. You know, episodes, one or two sessions.
You are usually ready to rock and roll and come back as you need me. Right. And we'll do another session. So
[00:41:30] Rich Bennett: with the guesting part. Yeah. How many business owners do you get, uh, you know, to help out? Because I personally, and I've always said this, I think if you own a business, you should be on podcast as a guest.
Absolute freaking, literally. Yes.
[00:41:45] Seth Goldstein: I've helped, I've helped Probably 15 so far. Okay. Because, you know, it's, it's only been around for a year. Mm-hmm. And so, you know, it's like, like remembering what it was like to be, start my, my business in 2008. It's the same feeling. I'm like, well, I forgot what this feels like.
Right. Jesus. Oh my God. Well, it's ramping up nicely, so it is picking up nicely. It's, it's, it might have over overshadowed the web design business at some point. We'll see the way podcasts are growing. I
[00:42:10] Rich Bennett: wouldn't, I, well, absolutely, yeah, but maybe not because everybody, everybody in their right mind still needs a business, still needs a website and they can't at least, at least a one pager.
Absolutely. Yeah. They should not rely on social media as their website. Um, and that's always been a pet peeve of mine. But, um, with. The, um, talking about business owners on podcasts, explain to those listening, especially business owners and entrepreneurs, why it is so important to be a guest on podcasts like yours and mine and some others out there.
Yeah.
[00:42:46] Seth Goldstein: Because you never know who's gonna be listening. Mm-hmm. And he is going to re, your story's gonna resonate with him and they're gonna work with you. Or they're gonna follow you and they're gonna grow your online presence. You never know who's listening, right? Is really what it is. And you never know what's gonna turn into a, a deal and stuff like that.
So,
[00:43:01] Rich Bennett: alright, so answer this one. Objection for me that some entrepreneurs and business owners will give. Yeah. Well, why should I get on that? That podcast, if they're not focused on everybody here locally, they go all over the world. '
[00:43:18] Seth Goldstein: cause again, you're not gonna, you don't know who's gonna be listening. Right.
And you'll know if Joe Schmo in Arkansas is gonna want, I don't why he picked the Arkansas, but you, you know, someone in Arkansas is gonna be listening to your show and you're based up in Philly. Doesn't matter. Mm-hmm. You might be able to help them. You'll know, you know what you don't know until
[00:43:36] Rich Bennett: you know something very important.
Tell everybody I, and I love the asking this question when it's more than one, tell everybody your websites. And how to get in touch with you. Well, I can go.
[00:43:47] Seth Goldstein: I can go simple. Okay. You can go to social dot seth goldstein.me. Oh, and it's Ev and everything's there. But if you want the exact ones, you can go to goldstein media.com, podcast mastery.coach, and entrepreneurs enigma.com and digital marketing dive.com.
So I can give you all of them. Or you can just go to Seth Golds social eth goldstein.me and I'll give you everything
[00:44:11] Rich Bennett: social. Do Seth goldstein.me. A link. It's a little link, almost like a link tree.
[00:44:18] Seth Goldstein: It, it's like that, but I don't wanna pay for link tree.
[00:44:20] Rich Bennett: I've, oh, wow. I'll have to check that one now. I never heard of
[00:44:23] Seth Goldstein: that.
Yeah, it, I just bill it myself. Oh. Oh, okay.
[00:44:27] Rich Bennett: Oh, I knew that I was testing you, man. Alright, so mustache is growing.
[00:44:34] Seth Goldstein: Mustache
[00:44:34] Rich Bennett: is scroll back in the years. It's growing into my ear. Yeah, exactly. That's, I never thought about that. Maybe I shouldn't do a handlebar. There you go. So before I get to my last question, is there anything you would like to add?
No, this has been
[00:44:48] Seth Goldstein: so much fun. This has been, this has been like, this has been like a great, you know, conversation at the bar. I love it. Well, hell, if
[00:44:54] Rich Bennett: you ever make it down this way, then we'll just have to do it that way.
[00:44:58] Seth Goldstein: Absolutely. Well, I'll bring my microphone. We'll do it again. Oh,
[00:45:01] Rich Bennett: I, I got 'em, I got 'em for the I person ones.
Oh, we're all set. Don't worry about that. I, oh, I'm sure you're, I'll even bring the bourbon or whatever. So there you go. And crap. That'll be a fun podcast and crap. Oh, that, that's another story there. So, so what is the next big thing for Seth Goldstein?
[00:45:20] Seth Goldstein: Ooh, that's a big one. I think it's growing. The podcast Mastery Community at Podcast Mastery Community.
I. There's another UL for you again. It's also at social. Do listening. Do me as well. So
[00:45:33] Rich Bennett: it's all there. It's all there, Seth. Thanks a lot, brother. Man, this has been fun. That's fine. I cannot wait to talk again. Oh, we'll definitely stay in touch. Absolutely be well my friend. Thank you for listening to the conversations with Rich Bennett.
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